For WWF Sweden’s 50th anniversary we produced the concept “Är du med?” (“Are you with us?”). The idea included engaging the public in making a positive lifestyle change for the environment, small or large. This manifested on TV, billboards, in digital ads and by using famous influencers. Following this, a train tour throughout Sweden was performed, a “sustainability trip” with Anis Don Demina and Helenah Swedberg from WWF. The anniversary year was concluded with Sweden’s first environmental gala – an evening for our planet, which was aired on national television, TV4.

The activations throughout the year helped WWF multiply their monthly donations.

Håkanson United developed the idea of a anniversary gala as well as the concepts and was also responsible for the implementation of the campaign.