Climate crisis, increasing inequality, injustices and war are present, and a feeling of hopelessness is felt by many. Especially by youths around the world. The HEART 17 initiative aims to accelerate progress towards the 17 Global Goals, through collective act and the power of creativity.
Preceding the Stockholm+50 meeting convened by the United Nations General Assembly, the HEART 17 initiative wanted to bring attention to youth inclusion and creativity as a crucial part of the discussions. As a message to the world, politicians, and business leaders, May 31 the UN Secretariat building in New York was projected with an art piece inspired by artists and youth leaders from all over the world. Also, the artists Torii Wolf and NBHD Nick performed live at UNHQ, together with speeches from global youth leaders.
Håkanson United worked together with HEART 17 to set communication messages, and was responsible for the PR strategy and PR activation related to the UN projection.
