NIL: Name, Image, Likeness

What is NIL?

NIL, or Name, Image, Likeness, is an opportunity for college athletes to use their personal brand for marketing, promotions and collabs and be financially compensated. NIL deals is a cooperation between a NIL Collective tied to the University and the athlete.

NIL Europe

If you are a European athlete going to college in the US, we can help you utilize on the NIL opportunity, which is now also available for European college students. We will be your right-hand regarding NIL representation, personal branding, and collaborations during your college career. While you focus fully on your sport, we will help you make good of your name, and make sure that you get the compensation you deserve.

NIL, Name Image Likeness

How can we help athletes?

We will help you with negotiations with your college and assure that the contracts are beneficial for you, and according to the schools and NCAA:s regulations. We also have a team of creatives with long experience in helping athletes with their personal brand, sponsorship and ambassadorships. Let’s empower your NIL!


We help with all administration needed to profit from your NIL. E.g. starting your own company and contracts.

Brand identity

Together, we will build your personal brand based on your personal values and passion.


We connect you with NIL Collectives and relevant businesses, as well as assist in fulfilling your end of the deal.

Social media and PR

We create attraction to your channels, and PR around you and your collaborations.


Together, we create concepts that build your brand and the buzz around you! E.g. sport camps, or campaigns.


We create engaging content and “always on activations” to assure you are always top of mind.

NIL Collectives and partners

With our long experience in marketing and sponsorship, we can make your ambassadorship with college athletes stand out, and be profitable in Europe.

Are you a NIL Collective or company wanting to support and work with a European college athlete? Contact us! We help you creative activation and campaigns in Europe.

Get in touch

Want to know more about how we can help you seal those NIL deals? Contact Olle Håkanson, our talent manager with +20 years of experience from commercial sports.
+46 70 444 35 47