If the children cannot come to the sport, the sport has to come to the children.
All children want to be physically active, but not all children are. The reasons are several, though lack of economy, access and cultural differences are some key factors. By setting up a “Skol-if” at as many schools as possible, Skolidrottsförbundet aim to make physical activity accessible to all children. With a Skol-IF in a school, study performance will increase as well as well-being.
Skolidrottsförbundet has been around since 1916 and are the initiators and organizers of the largest race in Sweden: Skoljoggen.
With the concept “Att röra på sig. En svensk rättighet sedan 1916” (”To move. A Swedish right since 1916”), Skolidrottsförbundet ties together all their activations.
Håkanson United developed the concept presentation, communication and partner strategy.