Children and young people have lost contact with nature, and their mental and physical health is getting worse. Therefore, believing in the power of nature, we created the concept Kalla Champs together with SCA and Charlotte Kalla. By bringing the kids out to the forest, the aim was to improve their health, both physically and mentally.
Kalla Champs is an exciting forest adventure where kids aged 10-13 compete against each other. The different challenges require fighting spirit, teamwork and will power, and the teams compete for the grand title: Kalla Champs.
Håkanson United developed the concept Kalla Champs and was responsible for the activation, project management, graphic design, communication, and PR.
