{"id":1888,"date":"2023-01-02T15:56:52","date_gmt":"2023-01-02T14:56:52","guid":{"rendered":"https:\/\/hakansonunited.se\/work\/the-fans-press-conference\/"},"modified":"2025-01-28T15:10:53","modified_gmt":"2025-01-28T14:10:53","slug":"the-fans-press-conference","status":"publish","type":"work","link":"https:\/\/hakansonunited.se\/sv\/work\/the-fans-press-conference\/","title":{"rendered":"The Fan\u2019s Press Conference"},"content":{"rendered":"\n<p>Norrlands Guld var partner till Svenska fotbollslandslagets supporterklubb i flera \u00e5r men ville nu f\u00f6rdjupa kontakten med supportrarna. M\u00e5let var att ber\u00f6mma alla landslagsfans och erbjuda dem en \u00e4nnu mer underh\u00e5llande upplevelse runt matcherna. Konceptet bel\u00f6nades med det svenska priset Gyllene Hjulet. <br\/><br\/>Inf\u00f6r EM 2014 bj\u00f6d d\u00e4rf\u00f6r Norrlands Guld p\u00e5 tv\u00e5 aktiviteter bara f\u00f6r fansen \u2013 Fansens Presskonferens och Fansens Match. Fansens presskonferens arrangerades tillsammans med landslagsspelaren Marcus Allb\u00e4ck och komikern Soran Ismail. Presskonferensen, precis som det l\u00e5ter, var endast f\u00f6r \u201cdie hard fans\u201d. Det gav dem en chans att \u00e4ntligen f\u00e5 st\u00e4lla fr\u00e5gorna som de ville ha svar p\u00e5 \u2013 en m\u00f6jlighet som aldrig tidigare funnits.<br\/><br\/>I samma anda h\u00f6lls Fansens Match i samband med en match mellan Sverige och Wales p\u00e5 Nationalarenan. Norrlands Guld hade 1500 biljetter och fyllde en hel avdelning reserverad just f\u00f6r dessa fans.<br\/><br\/>H\u00e5kanson United utvecklade id\u00e9 och film, samt projektledde genomf\u00f6randet.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"> \n<iframe loading=\"lazy\" title=\"Fansens Presskonferens\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/uVIkqEpAF60?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n <\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Norrlands Guld var partner till Svenska fotbollslandslagets supporterklubb i flera \u00e5r men ville nu f\u00f6rdjupa kontakten med supportrarna. M\u00e5let var att ber\u00f6mma alla landslagsfans och erbjuda dem en \u00e4nnu mer underh\u00e5llande upplevelse runt matcherna. Konceptet bel\u00f6nades med det svenska priset Gyllene Hjulet. Inf\u00f6r EM 2014 bj\u00f6d d\u00e4rf\u00f6r Norrlands Guld p\u00e5 tv\u00e5 aktiviteter bara f\u00f6r fansen [&hellip;]<\/p>\n","protected":false},"featured_media":1730,"template":"","class_list":["post-1888","work","type-work","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Fan\u2019s Press Conference - H\u00e5kanson United<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hakansonunited.se\/sv\/work\/the-fans-press-conference\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Fan\u2019s Press Conference - H\u00e5kanson United\" \/>\n<meta property=\"og:description\" content=\"Norrlands Guld var partner till Svenska fotbollslandslagets supporterklubb i flera \u00e5r men ville nu f\u00f6rdjupa kontakten med supportrarna. M\u00e5let var att ber\u00f6mma alla landslagsfans och erbjuda dem en \u00e4nnu mer underh\u00e5llande upplevelse runt matcherna. Konceptet bel\u00f6nades med det svenska priset Gyllene Hjulet. Inf\u00f6r EM 2014 bj\u00f6d d\u00e4rf\u00f6r Norrlands Guld p\u00e5 tv\u00e5 aktiviteter bara f\u00f6r fansen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hakansonunited.se\/sv\/work\/the-fans-press-conference\/\" \/>\n<meta property=\"og:site_name\" content=\"H\u00e5kanson United\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HakansonUnited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-28T14:10:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/2048x1365case6-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2047\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/work\\\/the-fans-press-conference\\\/\",\"url\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/work\\\/the-fans-press-conference\\\/\",\"name\":\"The Fan\u2019s Press Conference - 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