{"id":1881,"date":"2023-01-10T10:00:23","date_gmt":"2023-01-10T09:00:23","guid":{"rendered":"https:\/\/hakansonunited.se\/work\/summerhoops\/"},"modified":"2025-01-28T14:33:43","modified_gmt":"2025-01-28T13:33:43","slug":"summerhoops","status":"publish","type":"work","link":"https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/","title":{"rendered":"SummerHoops"},"content":{"rendered":"\n<p>Det prisbel\u00f6nta konceptet som har skapat en trygg och meningsfull sommar f\u00f6r barn och ungdomar i 8 \u00e5r. <br\/><br\/>2012 \u00e5rs PISA-rapport visade att svenska ungdomar l\u00e5g l\u00e5ngt efter i sin l\u00e4sf\u00f6rst\u00e5else, s\u00e4rskilt i m\u00e5ngkulturella omr\u00e5den. Fr\u00e5gan som d\u00f6k upp var \u201chur kan vi inspirera unga att l\u00e4sa mer\u201d? Vi slog ihop oss med Bonnierf\u00f6rlagen och SBBF (Svenska Basketbollf\u00f6rbundet) och skapade SummerHoops, en unik kombination av basket och l\u00e4sning. Sedan starten har SummerHoops utvecklats och \u00e4r idag en gemenskap f\u00f6r inkludering och h\u00e4lsa. Genom att ta med lokala f\u00f6rebilder skapar vi en trygg plattform f\u00f6r barn och ungdomar att skapa nya v\u00e4rdefulla relationer och minnen.<br\/><br\/>Under \u00e5ren har tusentals barn och ungdomar bes\u00f6kt SummerHoops. Kyrkan och mosk\u00e9n har utmanat varandra p\u00e5 basketplanen och polis och brandk\u00e5r har umg\u00e5tts med ungdomarna p\u00e5 en neutral plattform. I Kista minskade antalet anm\u00e4lda brott och skadest\u00e5ndsanm\u00e4lningar med 27 % och i Biskopsg\u00e5rden med 46 %, j\u00e4mf\u00f6rt med tidigare somrar. Nationella och lokala medier har rapporterat om SummerHoops p\u00e5 TV, radio och tidningar.<br\/><br\/>H\u00e5kanson United utvecklade konceptet, och ansvarade f\u00f6r projektledning, aktivering, marknadsf\u00f6ring och PR. SummerHoops har aktiverats i Kista, Biskopsg\u00e5rden, Ribersborg och \u00c5by.<\/p>\n\n<p>SummerHoops har bel\u00f6nats med PR-priset &#8221;Spinn&#8221;, samt tv\u00e5 &#8221;Gyllene Hjulet&#8221;, ett pris som hyllar b\u00e4sta samh\u00e4llsengagemang och sponsring i Sverige. <\/p>\n\n<div class=\"wp-block-cloudcatch-splide-carousel alignwide wp-block-splide-carousel__container\"><figure class=\"wp-block-splide-carousel splide\" data-splide=\"{&quot;type&quot;:&quot;loop&quot;,&quot;perPage&quot;:3,&quot;speed&quot;:&quot;400&quot;,&quot;gap&quot;:&quot;10px&quot;,&quot;fixedWidth&quot;:&quot;&quot;,&quot;autoWidth&quot;:false,&quot;perMove&quot;:1,&quot;direction&quot;:&quot;ltr&quot;,&quot;fixedHeight&quot;:&quot;300px&quot;,&quot;height&quot;:&quot;300px&quot;,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;autoplay&quot;:false,&quot;interval&quot;:&quot;5000&quot;,&quot;pauseOnHover&quot;:true,&quot;mediaQuery&quot;:&quot;max&quot;,&quot;breakpoints&quot;:{&quot;599&quot;:{&quot;perPage&quot;:1},&quot;1079&quot;:{&quot;perPage&quot;:3}}}\" data-splide-extensions=\"{&quot;autoScroll&quot;:false,&quot;urlHash&quot;:false}\"><div class=\"wp-block-splide-carousel__track splide__track\"><div class=\"wp-block-splide-carousel__list splide__list\">\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"> \n<iframe loading=\"lazy\" title=\"SummerHoops\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/_r4OgspG73E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n <\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"\/wp-content\/uploads\/2023\/01\/summerhoops-bild2.jpg\" alt=\"\" class=\"wp-image-428\" srcset=\"https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild2.jpg 1024w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild2-300x200.jpg 300w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild2-768x512.jpg 768w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild2-500x333.jpg 500w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild2-800x534.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"\/wp-content\/uploads\/2023\/01\/summerhoops-bild3-1024x683.jpg\" alt=\"\" class=\"wp-image-451\" srcset=\"https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild3-1024x683.jpg 1024w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild3-300x200.jpg 300w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild3-768x512.jpg 768w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild3-1536x1025.jpg 1536w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild3-500x333.jpg 500w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild3-800x534.jpg 800w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild3-1280x854.jpg 1280w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild3-1920x1281.jpg 1920w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild3-1170x780.jpg 1170w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild3.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"\/wp-content\/uploads\/2023\/01\/summerhoops-bild4-1024x682.jpg\" alt=\"\" class=\"wp-image-439\" srcset=\"https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild4-1024x682.jpg 1024w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild4-300x200.jpg 300w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild4-768x511.jpg 768w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild4-1536x1022.jpg 1536w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild4-500x333.jpg 500w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild4-800x532.jpg 800w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild4-1280x852.jpg 1280w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild4-1920x1278.jpg 1920w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild4-1170x779.jpg 1170w, https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/summerhoops-bild4.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Det prisbel\u00f6nta konceptet som har skapat en trygg och meningsfull sommar f\u00f6r barn och ungdomar i 8 \u00e5r. 2012 \u00e5rs PISA-rapport visade att svenska ungdomar l\u00e5g l\u00e5ngt efter i sin l\u00e4sf\u00f6rst\u00e5else, s\u00e4rskilt i m\u00e5ngkulturella omr\u00e5den. Fr\u00e5gan som d\u00f6k upp var \u201chur kan vi inspirera unga att l\u00e4sa mer\u201d? Vi slog ihop oss med Bonnierf\u00f6rlagen och [&hellip;]<\/p>\n","protected":false},"featured_media":1728,"template":"","class_list":["post-1881","work","type-work","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SummerHoops - H\u00e5kanson United<\/title>\n<meta name=\"description\" content=\"Det prisbel\u00f6nta konceptet som har skapat en trygg och meningsfull sommar f\u00f6r barn och ungdomar i 8 \u00e5r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SummerHoops - H\u00e5kanson United\" \/>\n<meta property=\"og:description\" content=\"Det prisbel\u00f6nta konceptet som har skapat en trygg och meningsfull sommar f\u00f6r barn och ungdomar i 8 \u00e5r.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/\" \/>\n<meta property=\"og:site_name\" content=\"H\u00e5kanson United\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HakansonUnited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-28T13:33:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/2048x1365case4-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2047\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/work\\\/summerhoops\\\/\",\"url\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/work\\\/summerhoops\\\/\",\"name\":\"SummerHoops - H\u00e5kanson United\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/work\\\/summerhoops\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/work\\\/summerhoops\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hakansonunited.se\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2048x1365case4-1.jpg\",\"datePublished\":\"2023-01-10T09:00:23+00:00\",\"dateModified\":\"2025-01-28T13:33:43+00:00\",\"description\":\"Det prisbel\u00f6nta konceptet som har skapat en trygg och meningsfull sommar f\u00f6r barn och ungdomar i 8 \u00e5r.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/work\\\/summerhoops\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/work\\\/summerhoops\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/work\\\/summerhoops\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hakansonunited.se\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2048x1365case4-1.jpg\",\"contentUrl\":\"https:\\\/\\\/hakansonunited.se\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2048x1365case4-1.jpg\",\"width\":2047,\"height\":1365},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/work\\\/summerhoops\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Work\",\"item\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/work\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SummerHoops\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/#website\",\"url\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/\",\"name\":\"H\u00e5kanson United\",\"description\":\"We help brands do well by doing good\",\"publisher\":{\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/#organization\",\"name\":\"H\u00e5kanson United\",\"url\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hakansonunited.se\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/hakanson-united-logo.png\",\"contentUrl\":\"https:\\\/\\\/hakansonunited.se\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/hakanson-united-logo.png\",\"width\":300,\"height\":116,\"caption\":\"H\u00e5kanson United\"},\"image\":{\"@id\":\"https:\\\/\\\/hakansonunited.se\\\/sv\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/HakansonUnited\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SummerHoops - H\u00e5kanson United","description":"Det prisbel\u00f6nta konceptet som har skapat en trygg och meningsfull sommar f\u00f6r barn och ungdomar i 8 \u00e5r.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/","og_locale":"sv_SE","og_type":"article","og_title":"SummerHoops - H\u00e5kanson United","og_description":"Det prisbel\u00f6nta konceptet som har skapat en trygg och meningsfull sommar f\u00f6r barn och ungdomar i 8 \u00e5r.","og_url":"https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/","og_site_name":"H\u00e5kanson United","article_publisher":"https:\/\/www.facebook.com\/HakansonUnited\/","article_modified_time":"2025-01-28T13:33:43+00:00","og_image":[{"width":2047,"height":1365,"url":"https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/2048x1365case4-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Ber\u00e4knad l\u00e4stid":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/","url":"https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/","name":"SummerHoops - H\u00e5kanson United","isPartOf":{"@id":"https:\/\/hakansonunited.se\/sv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/#primaryimage"},"image":{"@id":"https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/#primaryimage"},"thumbnailUrl":"https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/2048x1365case4-1.jpg","datePublished":"2023-01-10T09:00:23+00:00","dateModified":"2025-01-28T13:33:43+00:00","description":"Det prisbel\u00f6nta konceptet som har skapat en trygg och meningsfull sommar f\u00f6r barn och ungdomar i 8 \u00e5r.","breadcrumb":{"@id":"https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/#primaryimage","url":"https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/2048x1365case4-1.jpg","contentUrl":"https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/2048x1365case4-1.jpg","width":2047,"height":1365},{"@type":"BreadcrumbList","@id":"https:\/\/hakansonunited.se\/sv\/work\/summerhoops\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hakansonunited.se\/sv\/"},{"@type":"ListItem","position":2,"name":"Work","item":"https:\/\/hakansonunited.se\/sv\/work\/"},{"@type":"ListItem","position":3,"name":"SummerHoops"}]},{"@type":"WebSite","@id":"https:\/\/hakansonunited.se\/sv\/#website","url":"https:\/\/hakansonunited.se\/sv\/","name":"H\u00e5kanson United","description":"We help brands do well by doing good","publisher":{"@id":"https:\/\/hakansonunited.se\/sv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hakansonunited.se\/sv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/hakansonunited.se\/sv\/#organization","name":"H\u00e5kanson United","url":"https:\/\/hakansonunited.se\/sv\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/hakansonunited.se\/sv\/#\/schema\/logo\/image\/","url":"https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/hakanson-united-logo.png","contentUrl":"https:\/\/hakansonunited.se\/wp-content\/uploads\/2023\/01\/hakanson-united-logo.png","width":300,"height":116,"caption":"H\u00e5kanson United"},"image":{"@id":"https:\/\/hakansonunited.se\/sv\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HakansonUnited\/"]}]}},"_links":{"self":[{"href":"https:\/\/hakansonunited.se\/sv\/wp-json\/wp\/v2\/work\/1881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hakansonunited.se\/sv\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/hakansonunited.se\/sv\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hakansonunited.se\/sv\/wp-json\/wp\/v2\/media\/1728"}],"wp:attachment":[{"href":"https:\/\/hakansonunited.se\/sv\/wp-json\/wp\/v2\/media?parent=1881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}